Social Media Narrative Monitoring in Pakistan: Understand How Online Narratives Spread
PNO (Public Narrative Observatory) is a public-interest platform for social media analysis in Pakistan: tracking conversations, analyzing narrative spread, and distinguishing organic from coordinated activity, with evidence-based insights for journalists, fact-checkers, researchers, and the public.
How PNO helps you monitor social media narratives
See what Pakistan is talking about right now, and which parts of that conversation are coordinated. Trace a single narrative over weeks or months: how it was built and where it led. Every figure in our social media research in Pakistan is published with its method and date, so you can check it yourself.
Why Social Media Narrative Monitoring Matters in Pakistan
Social media is where Pakistan argues, and where it is argued at. Parties, politicians and the state push messages through coordinated social media campaigns run by networks of accounts. Misinformation travels faster than corrections. Victims are blamed, and allegations become mobs. Most people see the result, not how it was made. Disinformation monitoring reveals the process.
Every event that matters in Pakistan is followed by a second story: the one told about it online. Who tells it, how it changes over the days that follow, and when it is quietly dropped. Through social media narrative monitoring, the Observatory follows that second story, tracking online narratives in Pakistan, and puts the record in front of you.
We are a public-interest project. You have a right to see how you are being worked on.
Explore the Public Narrative Observatory
Live: Monitor Current Social Media Narratives
See what Pakistani social media trends reveal and what’s coordinated.
Strands: Track How Narratives Develop
One narrative followed over weeks or months, so you can see how it was built and what it led to.
Reports: Explore Evidence-Based Research
The full story of the events that mattered: who said what, when, and what followed.
Learn: Understand Online Campaigns and Disinformation
Learn to spot a campaign driving misinformation in Pakistan yourself, through real cases.
Issue Desks: Follow Important Topics and Stories
Steady coverage of the subjects that are hardest to report on.
Tools: Investigate Images and Online Content
Check where a photo first appeared before you trust it or share it.
Examples: How PNO Monitors and Analyzes Online Narratives
- August 2026 · IslamabadFourteen newborns die in a fire in a government hospital's nursery.
- What did officials say first, and what did they say a week later?
- Which explanations spread, and who spread them?
- When did it stop being talked about?
- July 2026 · KarachiA young businessman is abducted and later found dead.
- How did the account of what happened change, and who changed it?
- Did blame begin to shift onto him, and where did that start?
- Who was talked about, and who was not?
- August 2026 · near IslamabadAn army officer points a pistol at students during a campus protest and fires into the air.
- What was said officially, and when?
- Which messages spread afterwards, and from which accounts?
- How did the story change, and how long did it last?
We do not tell you what to conclude. We show you what was said on Twitter and Reddit, by whom and when, and you decide.
Request Early Access to PNO
Early access is for people who will put this to work, and tell us where it falls short.
Tell us who you are and how you would use the Observatory. We read every request, and if we can offer you access we will send you a link to set up an account.
- Journalists
- Fact-checkers
- Researchers
- Campaigners and activists